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YOU, TOO, CAN BE A BRAND

You, Too, Can Be a Brand by PKD Nambiar is a useful guide to those seeking to create or strengthen a personal brand,’writes Shashi Tharoor.

Endorsed by eminent personalities and experts such as Mohandas Pai, former ECFO, Infosys, Dilip Cherian, Image-Guru and Aprameya Radhakrishna, CEO, Koo, the book tells us how one can build a formidable brand of oneself by reinforcing own values and improving upon the positive traits.

Written in a lucid and interesting way, the book treats the subject in a more straightforward manner bereft of jargon. Aself-taught brand builder, Nambiar helps scores of corporates shape their strategies to emerge as formidable brands. His experience as an advertising professional has also sharpened his insight and understanding of the requirements of today's consumer.

According to Nambiar, the basic purpose of personal branding is to make people feel more connected to you. Branding allows you to build and sustain relationships. It helps you put yourself ahead of others.

A personal brand, according to Nambiar, goes beyond just personal success: giving back and becoming a source of inspiration to others.

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